It’s National Strawberry Day in the US and as I was looking for numerous images to create a happy little meme I couldn’t help but notice the number of pictures that showed a woman seductively popping a very ripe strawberry into her perfectly painted mouth.

You don’t need me to tell you that everywhere you look are images of women oozing sex.  Boobs and bums are flashed at us at every opportunity, in the traditional media, on social media, in advertising.  Let’s face it, Sex Sells.

It’s always been a fascination to me that men who exude sexual energy are lauded for their masculinity whilst women exuding the same energy are belittled and objectified.  I’m not about to rehash the age-old debate about us being in a patriarchal society and ‘nice’ women don’t do things like that.

Quite frankly, I’m sick of it.

But why is it that women are so scared of sexual energy?  What do we think it’s going to do to us?  Suddenly turn us into raging nymphomaniacs overnight so we become someone you wouldn’t want to have a long-term relationship with but happy to have as a ‘booty call’?

I personally feel it’s time to rewrite that debate and harness the feminine power within us all when we embrace our sexual energy and engage it to improve our lives, our wellbeing and society at large.

In Maslow’s Hierarchy of Needs Sex (or reproduction) is one of the absolute basic physiological needs of humans.

Why, therefore, do we spend so much time as a society encouraging sexualisation on a wider scale but refuse to talk about it in ‘polite society’?

It’s about time we accepted that ALL human beings, regardless of gender, have sexual needs, desires and energy, and embracing and engaging this in a positive manner across society can only result in positive outcomes.

As long as we keep it hidden, taboo and something sleazy then it will continue to effect society in a harmful, dark and dangerous manner.

Sex is good, sexual energy is powerful.  Power, used in positive ways, is something that can do as much good to society as a bowl of perfectly ripe and juicy strawberries can do to the mind and body of the individual savouring them.